Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Mehr…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Books > Business and Management eBook, Springer Shop<
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Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Mehr…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., Springer Gabler<
Springer.com
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… Mehr…
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/shop/coverscans/219/21977413_21977413_big.jpg<
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… Mehr…
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Books eBook, Springer Nature<
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Mehr…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Books > Business and Management eBook, Springer Shop<
new in stock. Versandkosten:zzgl. Versandkosten. (EUR 0.00)
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Mehr…
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases., Springer Gabler<
Nr. 978-3-658-04576-0. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… Mehr…
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/shop/coverscans/219/21977413_21977413_big.jpg<
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… Mehr…
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Books eBook, Springer Nature<
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
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Buch in der Datenbank seit 2014-01-11T20:00:36+01:00 (Berlin) Detailseite zuletzt geändert am 2024-01-22T13:38:14+01:00 (Berlin) ISBN/EAN: 9783658045760
ISBN - alternative Schreibweisen: 3-658-04576-0, 978-3-658-04576-0 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: kästner, kastner, kast, käß Titel des Buches: lux, luxu, luxury arts, art collaboration
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