Deutsch
Deutschland
Anmelden
Tipp von eurobuch.de
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Buch verkaufen
Anbieter, die das Buch mit der ISBN 9783658088361 ankaufen:
Suchtools
Buchtipps
Aktuelles
Werbung
FILTER
- 0 Ergebnisse
Kleinster Preis: 59,99 €, größter Preis: 59,99 €, Mittelwert: 59,99 €
Selected Essays on Corporate Reputation and Social Media - Kick, Markus
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kick, Markus:
Selected Essays on Corporate Reputation and Social Media - Taschenbuch

2015, ISBN: 9783658088361

[ED: Softcover], [PU: Springer, Berlin Springer Fachmedien Wiesbaden], In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.2015. 2015. xi, 185 S. 11 SW-Abb., 41 Tabellen. 210 mmSofort lieferbar, [SC: 0.00]

Neues Buch Booklooker.de
buecher.de GmbH & Co. KG
Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selected Essays on Corporate Reputation and Social Media - Markus Kick
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Markus Kick:
Selected Essays on Corporate Reputation and Social Media - Taschenbuch

2, ISBN: 9783658088361

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the 'social media brand value chain' paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 215x151x14 mm, 185, [GW: 266g], Banküberweisung, PayPal

Neues Buch Booklooker.de
Carl Hübscher GmbH
Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selected Essays on Corporate Reputation and Social Media - Markus Kick
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Markus Kick:
Selected Essays on Corporate Reputation and Social Media - Taschenbuch

2015, ISBN: 9783658088361

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the 'social media brand value chain' paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. -, [SC: 0.00]

Neues Buch Booklooker.de
Sparbuchladen
Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selected Essays on Corporate Reputation and Social Media - Markus Kick
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Markus Kick:
Selected Essays on Corporate Reputation and Social Media - neues Buch

ISBN: 9783658088361

ID: 9783658088361

Economics; Health Economics; Marketing; Management Facebook, Health Insurance, Price and Corporate Reputation, Social Media Environment, Social Media Responsible Books Book, Springer Science+Business Media

Neues Buch Springer.com
Versandkosten: EUR 0.00
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selected Essays on Corporate Reputation and Social Media - Markus Kick
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Markus Kick:
Selected Essays on Corporate Reputation and Social Media - Taschenbuch

2015, ISBN: 9783658088361

ID: 31452048

Collection of Empirical Evidence, 2015, Softcover, Buch, [PU: Springer Fachmedien Wiesbaden GmbH]

Neues Buch Lehmanns.de
Versandkosten:Versand in 7-9 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.