[EAN: 9783658088361], Neubuch, [SC: 0.0], [PU: Springer Fachmedien Wiesbaden], GESUNDHEITSWESEN; FACEBOOK; HEALTHINSURANCE; PRICEANDCORPORATEREPUTATION; SOCIALMEDIAENVIRONMENT; SOCIALMEDIARESPONSIBLE, Druck auf Anfrage Neuware -In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the 'social media brand value chain' paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. 200 pp. Englisch, Books<
Collection of Empirical Evidence, Buch, Softcover, 2015, In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance … Mehr…
Collection of Empirical Evidence, Buch, Softcover, 2015, In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the ?social media brand value chain? paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. [PU: Springer Fachmedien Wiesbaden GmbH], Seiten: 185, Springer Fachmedien Wiesbaden GmbH, 2015<
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provid… Mehr…
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base., Springer Gabler<
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Selected Essays on Corporate Reputation and Social Media ab 69.49 € als Taschenbuch: Collection of Empirical Evidence. Auflage 2015. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswiss… Mehr…
Selected Essays on Corporate Reputation and Social Media ab 69.49 € als Taschenbuch: Collection of Empirical Evidence. Auflage 2015. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, Springer Fachmedien Wiesbaden<
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[EAN: 9783658088361], Neubuch, [SC: 0.0], [PU: Springer Fachmedien Wiesbaden], GESUNDHEITSWESEN; FACEBOOK; HEALTHINSURANCE; PRICEANDCORPORATEREPUTATION; SOCIALMEDIAENVIRONMENT; SOCIALMEDIARESPONSIBLE, Druck auf Anfrage Neuware -In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the 'social media brand value chain' paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. 200 pp. Englisch, Books<
Collection of Empirical Evidence, Buch, Softcover, 2015, In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance … Mehr…
Collection of Empirical Evidence, Buch, Softcover, 2015, In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the ?social media brand value chain? paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base. [PU: Springer Fachmedien Wiesbaden GmbH], Seiten: 185, Springer Fachmedien Wiesbaden GmbH, 2015<
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provid… Mehr…
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base., Springer Gabler<
Nr. 978-3-658-08836-1. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
Selected Essays on Corporate Reputation and Social Media ab 69.49 € als Taschenbuch: Collection of Empirical Evidence. Auflage 2015. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswiss… Mehr…
Selected Essays on Corporate Reputation and Social Media ab 69.49 € als Taschenbuch: Collection of Empirical Evidence. Auflage 2015. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, Springer Fachmedien Wiesbaden<
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Buch in der Datenbank seit 2015-03-05T06:11:50+01:00 (Berlin) Detailseite zuletzt geändert am 2023-08-23T09:02:51+02:00 (Berlin) ISBN/EAN: 9783658088361
ISBN - alternative Schreibweisen: 3-658-08836-2, 978-3-658-08836-1 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: kick, social media, selected essays 1917 1932
Daten vom Verlag:
Autor/in: Markus Kick Titel: Selected Essays on Corporate Reputation and Social Media - Collection of Empirical Evidence Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH 185 Seiten Erscheinungsjahr: 2015-03-02 Wiesbaden; DE Gedruckt / Hergestellt in Niederlande. Sprache: Englisch 53,49 € (DE) 54,99 € (AT) 59,00 CHF (CH) POD XI, 185 p. 11 illus.
BC; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Gesundheitsökonomie; Verstehen; Facebook; Health Insurance; Price and Corporate Reputation; Social Media Environment; Social Media Responsible; Health Economics; Marketing; Management; Marketing und Vertrieb; Management und Managementtechniken; EA
Dr. Markus Kick received his degree at the Institute for Market-based Management under supervision of Prof. Dr. Manfred Schwaiger at LMU Munich. Publication in the field of economic sciences Includes supplementary material: sn.pub/extras
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