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Multisensory Impact of Sport Events - Thorsten Tham
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Thorsten Tham:

Multisensory Impact of Sport Events - Taschenbuch

28, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club. -, [SC: 0.00], Neuware, gewerbliches Angebot, 216x149x20 mm, [GW: 431g]

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Multisensory Impact of Sport Events - Thorsten Tham
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Thorsten Tham:

Multisensory Impact of Sport Events - Taschenbuch

28, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club. -, [SC: 0.00], Neuware, gewerbliches Angebot, 216x149x20 mm, [GW: 431g]

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Multisensory Impact of Sport Events - Thorsten Tham
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Thorsten Tham:
Multisensory Impact of Sport Events - Taschenbuch

ISBN: 9783658121044

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club., [SC: 0.00], Neuware, gewerbliches Angebot, 216x149x20 mm, [GW: 431g]

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Tham, Thorsten
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Tham, Thorsten:
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Taschenbuch

2016, ISBN: 9783658121044

ID: 13186272328

Trade paperback, New., Trade paperback (US). Glued binding. 302 p. Contains: Illustrations, color, Tables, black & white. Schriftenreihe Der Hhl Leipzig Graduate School of Management., [PU: Springer Gabler]

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Multisensory Impact of Sport Events - Thorsten Tham
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Thorsten Tham:
Multisensory Impact of Sport Events - Taschenbuch

2016, ISBN: 9783658121044

ID: 33481393

A Comparative Effect Analysis Based on Soccer Games, 1st ed. 2016, Softcover, Buch, [PU: Springer Fachmedien Wiesbaden GmbH]

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Details zum Buch
Multisensory Impact of Sport Events
Autor:

Thorsten Tham

Titel:

Multisensory Impact of Sport Events

ISBN-Nummer:

9783658121044

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Detailangaben zum Buch - Multisensory Impact of Sport Events


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer Fachmedien Wiesbaden GmbH

Buch in der Datenbank seit 06.02.2016 16:49:26
Buch zuletzt gefunden am 23.01.2017 20:25:08
ISBN/EAN: 9783658121044

ISBN - alternative Schreibweisen:
3-658-12104-1, 978-3-658-12104-4

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