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2016, ISBN: 9783658121044

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Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - Taschenbuch

2016, ISBN: 9783658121044

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2016, ISBN: 9783658121044

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Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… Mehr…

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Bibliographische Daten des bestpassenden Buches

Details zum Buch
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Detailangaben zum Buch - Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer Fachmedien Wiesbaden Core >1

Buch in der Datenbank seit 2016-02-06T16:49:26+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-08T02:08:00+01:00 (Berlin)
ISBN/EAN: 9783658121044

ISBN - alternative Schreibweisen:
3-658-12104-1, 978-3-658-12104-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: springer fachmedien wiesbaden, thorsten
Titel des Buches: event, eve, leipzig, impact, sport, tham


Daten vom Verlag:

Autor/in: Thorsten Tham
Titel: Schriftenreihe der HHL Leipzig Graduate School of Management; Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games
Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
302 Seiten
Erscheinungsjahr: 2016-01-22
Wiesbaden; DE
Gedruckt / Hergestellt in Niederlande.
Gewicht: 4,298 kg
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXVIII, 302 p. 44 illus. in color.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Brand Management; S-O-R Models; Multisensual Approach; Club Brand; Sensual Perception; Sports Economics; Behavioral/Experimental Economics; Marketing; Sports Economics; Experimental Economics; Sport und Freizeit; Dienstleistungsgewerbe, Gastgewerbe; Verhaltensökonomie; EA

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

Publication in the field of economic sciences

Includes supplementary material: sn.pub/extras



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