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City Branding Based on Marketing Aesthetics - Ayca Can Kirgiz
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Ayca Can Kirgiz:
City Branding Based on Marketing Aesthetics - Taschenbuch

2013, ISBN: 3659391735

Paperback, [EAN: 9783659391736], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2013-05-10, LAP LAMBERT Academic Publishing, Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, investors, activities, and play an efficient role in the world events, just like a famous company. Under this global competition environment, the most important place for the city to compete with competitors is the minds of the people, who are the target group or customers of the city. A city brand identity established on the minds of the consumers in a conscious and consistent manner will not only increase the competitive power of that city, make it distinguished, and increase inhabitability and visitability hence, support the economic improvement of the city. The marketing aesthetics of a city is thus created with the presentation of all the elements that constitute the city identity in a conscious and well designed manner. As this book reviews the city branding supported with marketing aesthetics, the concept of marketing aesthetics, which was previously studied on brand identity, has been handled as adapted only to the city in this book., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Investing, 1000, Subjects, 283155, Books

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City Branding Based on Marketing Aesthetics - Ayca Can Kirgiz
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Ayca Can Kirgiz:
City Branding Based on Marketing Aesthetics - Taschenbuch

ISBN: 3659391735

ID: 11422773492

[EAN: 9783659391736], Neubuch, [PU: Lap Lambert Academic Publishing], This item is printed on demand - Print on Demand Titel. Neuware - Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, investors, activities, and play an efficient role in the world events, just like a famous company. Under this global competition environment, the most important place for the city to compete with competitors is the minds of the people, who are the target group or customers of the city. A city brand identity established on the minds of the consumers in a conscious and consistent manner will not only increase the competitive power of that city, make it distinguished, and increase inhabitability and visitability hence, support the economic improvement of the city. The marketing aesthetics of a city is thus created with the presentation of all the elements that constitute the city identity in a conscious and well designed manner. As this book reviews the city branding supported with marketing aesthetics, the concept of marketing aesthetics, which was previously studied on brand identity, has been handled as adapted only to the city in this book. 124 pp. Englisch

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City Branding Based on Marketing Aesthetics - Ayca Can Kirgiz
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City Branding Based on Marketing Aesthetics - neues Buch

ISBN: 9783659391736

ID: 157f54a78180fc1e37dbe8e3b049f489

Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, investors, activities, and play an efficient role in the world events, just like a famous company. Under this global competition environment, the most important place for the city to compete with competitors is the minds of the people, who are the target group or customers of the city. A city brand identity established on the minds of the consumers in a conscious and consistent manner will not only increase the competitive power of that city, make it distinguished, and increase inhabitability and visitability hence, support the economic improvement of the city. The marketing aesthetics of a city is thus created with the presentation of all the elements that constitute the city identity in a conscious and well designed manner. As this book reviews the city branding supported with marketing aesthetics, the concept of marketing aesthetics, which was previously studied on brand identity, has been handled as adapted only to the city in this book. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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City Branding Based on Marketing Aesthetics - Ayca Can Kirgiz
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Ayca Can Kirgiz:
City Branding Based on Marketing Aesthetics - neues Buch

ISBN: 9783659391736

ID: 85048d768e86d36db7c1251527d33bab

Every organized place of the globalizing world is in competition with other places in order to share the value, skills, and interest. A famous city can also sell its products/services in an easier and profitable way, attract people, visitors, investors, activities, and play an efficient role in the world events, just like a famous company. Under this global competition environment, the most important place for the city to compete with competitors is the minds of the people, who are the target group or customers of the city. A city brand identity established on the minds of the consumers in a conscious and consistent manner will not only increase the competitive power of that city, make it distinguished, and increase inhabitability and visitability hence, support the economic improvement of the city. The marketing aesthetics of a city is thus created with the presentation of all the elements that constitute the city identity in a conscious and well designed manner. As this book reviews the city branding supported with marketing aesthetics, the concept of marketing aesthetics, which was previously studied on brand identity, has been handled as adapted only to the city in this book. Buch / Broschur

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City Branding Based on Marketing Aesthetics - Kirgiz Ayca Can
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Kirgiz Ayca Can:
City Branding Based on Marketing Aesthetics - Taschenbuch

ISBN: 9783659391736

Paperback, [PU: LAP Lambert Academic Publishing], Sales & Marketing

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