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Malaysian Consumers´ Attitude Towards Mobile Advertising - Mohd Nazri Mohd Noor
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2014, ISBN: 9783659494192

ID: 209891375

The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 10.01.2014 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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Malaysian Consumers' Attitude Towards Mobile Advertising - Mohd Nazri Mohd Noor
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Mohd Nazri Mohd Noor:
Malaysian Consumers' Attitude Towards Mobile Advertising - neues Buch

ISBN: 9783659494192

ID: 21d164b82996f14f51ac54427f41d0a2

Malaysian Consumers' Attitude Towards Mobile Advertising The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers' attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers' intention to purchase products and services via mobile advertising. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-659-49419-2, LAP Lambert Academic Publishing

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Malaysian Consumers´ Attitude Towards Mobile Advertising - Mohd Nazri Mohd Noor
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Mohd Nazri Mohd Noor:
Malaysian Consumers´ Attitude Towards Mobile Advertising - neues Buch

ISBN: 9783659494192

ID: 125674587

The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this advertising in the future. This research analyzed the determinants of the consumers´ attitude based on three factors namely Advertisement Factors (Entertainment, Informativeness, Credibility, Irritation and Integrativeness), Media Factors (Relative Advantage, Complexity and Compatibility) and Purchase Factors (Products and Services, Price and Timing). The dimension of permission also included to understand its role between the attitude towards mobile advertising and consumers´ intention to purchase products and services via mobile advertising. Malaysian Consumers´ Attitude Towards Mobile Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Malaysian Consumers' Attitude Towards Mobile Advertising - Mohd Noor Mohd Nazri
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Mohd Noor Mohd Nazri:
Malaysian Consumers' Attitude Towards Mobile Advertising - neues Buch

ISBN: 9783659494192

Mohd Noor Mohd Nazri,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Malaysian-Consumers-Attitude-Towards-Mobile-Advertising~~Mohd-Noor-Mohd-Nazri AV Akademikerverlag GmbH & Co. KG.

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Malaysian Consumers' Attitude Towards Mobile Advertising - Mohd Noor Mohd Nazri
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Mohd Noor Mohd Nazri:
Malaysian Consumers' Attitude Towards Mobile Advertising - Taschenbuch

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Paperback, [PU: LAP Lambert Academic Publishing], Sales & Marketing

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