[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
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The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… Mehr…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the… Mehr…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… Mehr…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
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Detailangaben zum Buch - Social Media Marketing: Adopt or Not? Liana Moran Author
EAN (ISBN-13): 9783659552298 ISBN (ISBN-10): 3659552291 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2014 Herausgeber: LAP Lambert Academic Publishing Core >1
Buch in der Datenbank seit 2014-10-10T09:44:37+02:00 (Berlin) Detailseite zuletzt geändert am 2024-01-18T09:13:19+01:00 (Berlin) ISBN/EAN: 9783659552298
ISBN - alternative Schreibweisen: 3-659-55229-1, 978-3-659-55229-8 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: rogers Titel des Buches: social media marketing
