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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the lig Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Feldmann, Valerie
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - gebrauchtes Buch

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication Feldmann, Valerie, Physica-Verlag HD

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Cross-Media Strategy and Innovation Policy for Mobile Media Communication PMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets./P Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-7908-1575-7, Physica

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PMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets./P Cross-Media Strategy and Innovation Policy for Mobile Media Communication Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Physica

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2005, ISBN: 9783790815757

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Cross-Media Strategy and Innovation Policy for Mobile Media Communication Information Age Economy. Auflage 2005 Cross-Media Strategy and Innovation Policy for Mobile Media Communication Information Age Economy. Auflage 2005 Bücher > Wissenschaft > Technik

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Details zum Buch
Leveraging Mobile Media
Autor:

Feldmann, Valerie

Titel:

Leveraging Mobile Media

ISBN-Nummer:

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Detailangaben zum Buch - Leveraging Mobile Media


EAN (ISBN-13): 9783790815757
ISBN (ISBN-10): 3790815756
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: Physica Verlag
280 Seiten
Gewicht: 0,478 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 01:08:15
Buch zuletzt gefunden am 09.07.2017 12:05:15
ISBN/EAN: 9783790815757

ISBN - alternative Schreibweisen:
3-7908-1575-6, 978-3-7908-1575-7


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