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Intellectual Property Management - Klaus Jennewein
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Klaus Jennewein:
Intellectual Property Management - neues Buch

ISBN: 9783790815993

ID: 9783790815993

The Role of Technology-Brands in the Appropriation of Technological Innovation Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut `time to market` may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein`s key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators. Intellectual Property Management: Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut `time to market` may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein`s key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators. Corporate Strategy management C Entrepreneurship Intellectual Property Management Business and Management innovation Brand Equity business Technology Management Innovation/Technology Management Appropriation, Physica

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Intellectual Property Management - The Role of Technology-Brands in the Appropriation of Technological Innovation - Jennewein, Klaus
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Jennewein, Klaus:
Intellectual Property Management - The Role of Technology-Brands in the Appropriation of Technological Innovation - neues Buch

2006, ISBN: 3790815993

ID: 9783790815993

In englischer Sprache. Verlag: Physica, Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut "time to market" may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein's key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators. PC-PDF, 404 Seiten, XVIII Seiten, 404 Seiten, [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [Ausgabe: 2005][PU:Physica]

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Intellectual Property Management - Klaus Jennewein
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Klaus Jennewein:
Intellectual Property Management - Erstausgabe

2006, ISBN: 9783790815993

ID: 21800742

The Role of Technology-Brands in the Appropriation of Technological Innovation, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Physica-Verlag]

Neues Buch Lehmanns.de
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Intellectual Property Management - Klaus Jennewein
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Klaus Jennewein:
Intellectual Property Management - neues Buch

2005, ISBN: 9783790815993

ID: 21800742

The Role of Technology-Brands in the Appropriation of Technological Innovation, [ED: 2005], eBook Download (PDF), eBooks, [PU: Physica]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Intellectual Property Management - Klaus Jennewein
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Klaus Jennewein:
Intellectual Property Management - Erstausgabe

2005, ISBN: 9783790815993

ID: 21800742

The Role of Technology-Brands in the Appropriation of Technological Innovation, [ED: 1], 1., Ed., eBook Download (PDF), eBooks, [PU: Physica]

Neues Buch Lehmanns.de
Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.