The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of inform… Mehr…
The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies “a good starting base to get even more dominant in the future” (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become “crucial to survive” (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors., Gabler Verlag<
Springer.com
Nr. 978-3-8349-2254-0. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00) Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of inform… Mehr…
The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies “a good starting base to get even more dominant in the future” (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become “crucial to survive” (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors., Gabler Verlag<
Nr. 978-3-8349-2254-0. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber):
European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
Schnedlitz, Peter (Herausgeber); Morschett, Dirk (Herausgeber); Swoboda, Bernhard (Herausgeber); Schramm-Klein, Hanna (Herausgeber); Rudolph, Thomas (Herausgeber): European Retail Research 2010 I Volume 24 Issue I - neues Buch
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
:The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Detailangaben zum Buch - European Retail Research by Peter Schnedlitz Paperback | Indigo Chapters
EAN (ISBN-13): 9783834922540 ISBN (ISBN-10): 3834922544 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2010 Herausgeber: Peter Schnedlitz 222 Seiten Gewicht: 0,320 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2008-09-14T16:11:05+02:00 (Berlin) Buch zuletzt gefunden am 2025-02-25T00:26:44+01:00 (Berlin) ISBN/EAN: 9783834922540
ISBN - alternative Schreibweisen: 3-8349-2254-4, 978-3-8349-2254-0 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: rudolph udo, dirks rudolph, thomas morsch, schnedlitz morschett bernhard rudolph schramm swoboda thomas hanna klein peter dirk, gabler verlag, mörsch, peter barth Titel des Buches: the european, european research retail 2010
Daten vom Verlag:
Autor/in: Peter Schnedlitz; Dirk Morschett; Thomas Rudolph; Hanna Schramm-Klein; Bernhard Swoboda Titel: European Retail Research; European Retail Research - 2010 I Volume 24 Issue I Verlag: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler 222 Seiten Erscheinungsjahr: 2010-09-14 Wiesbaden; DE Sprache: Englisch 53,49 € (DE) 54,99 € (AT) 59,00 CHF (CH) Available VIII, 222 p. 25 illus.
BC; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Einzel- und Großhandel; Verstehen; European Union (EU); Retail; Retail Management; distribution; retail executives; retail research; retail researchers; retailing; Trade and Retail; Business Strategy and Leadership; Innovation and Technology Management; Strategisches Management; Management: Innovation; EA
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
