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Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes:
Strategic International Management: Text and Cases - Taschenbuch

ISBN: 3834925357

[SR: 5691094], Paperback, [EAN: 9783834925350], Gabler Verlag, Gabler Verlag, Book, [PU: Gabler Verlag], Gabler Verlag, “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained un, 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

(*)

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes:
Strategic International Management: Text and Cases - Taschenbuch

ISBN: 3834925357

[SR: 5691094], Paperback, [EAN: 9783834925350], Gabler Verlag, Gabler Verlag, Book, [PU: Gabler Verlag], Gabler Verlag, “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained un, 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Strategic International Management: Text and Cases - gebrauchtes Buch

ISBN: 9783834925350

ID: 3fccdcc693f1805686326c10f877bd22

Strategic International Management takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand Strategic International Management takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

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Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes:
Strategic International Management: Text and Cases - Taschenbuch

ISBN: 3834925357

Paperback, [EAN: 9783834925350], Gabler Verlag, Gabler Verlag, Book, [PU: Gabler Verlag], Gabler Verlag, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 690349011, Management, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim:
Strategic International Management: Text and Cases - Taschenbuch

2010, ISBN: 3834925357

ID: 19772563083

[EAN: 9783834925350], Neubuch, [PU: Gabler Verlag]