ISBN: 9783834925961
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ISBN: 9783834925961
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, … Mehr…
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ISBN: 9783834925961
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, … Mehr…
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Contingency Factors of Marketing-Mix Standardization / German Consumer Goods Companies in Central and Eastern Europe / Roxana Codita / Taschenbuch / Paperback / xxii / Englisch / 2010 / Gabler Verlag - Taschenbuch
2010, ISBN: 9783834925961
[ED: Taschenbuch], [PU: Gabler Verlag], This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the con… Mehr…
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Contingency Factors of Marketing-Mix Standardization | German Consumer Goods Companies in Central and Eastern Europe | Roxana Codita | Taschenbuch | Paperback | xxii | Englisch | 2010 | Gabler Verlag - Taschenbuch
2010, ISBN: 9783834925961
[ED: Taschenbuch], [PU: Gabler Verlag], This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the con… Mehr…
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ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… Mehr…
ISBN: 9783834925961
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, … Mehr…
ISBN: 9783834925961
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, … Mehr…
Contingency Factors of Marketing-Mix Standardization / German Consumer Goods Companies in Central and Eastern Europe / Roxana Codita / Taschenbuch / Paperback / xxii / Englisch / 2010 / Gabler Verlag - Taschenbuch
2010, ISBN: 9783834925961
[ED: Taschenbuch], [PU: Gabler Verlag], This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the con… Mehr…
Contingency Factors of Marketing-Mix Standardization | German Consumer Goods Companies in Central and Eastern Europe | Roxana Codita | Taschenbuch | Paperback | xxii | Englisch | 2010 | Gabler Verlag - Taschenbuch
2010, ISBN: 9783834925961
[ED: Taschenbuch], [PU: Gabler Verlag], This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the con… Mehr…
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Detailangaben zum Buch - Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Roxana Codita Author
EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Gabler Verlag Core >1
312 Seiten
Gewicht: 0,488 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2007-04-09T22:40:40+02:00 (Berlin)
Buch zuletzt gefunden am 2025-01-24T05:17:11+01:00 (Berlin)
ISBN/EAN: 9783834925961
ISBN - alternative Schreibweisen:
3-8349-2596-9, 978-3-8349-2596-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: roxan, rox, gabler verlag
Titel des Buches: marketing mix, com mix, marketing consumer, europe central
Daten vom Verlag:
Autor/in: Roxana Codita
Titel: Applied Marketing Science / Angewandte Marketingforschung; Contingency Factors of Marketing-Mix Standardization - German Consumer Goods Companies in Central and Eastern Europe
Verlag: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
312 Seiten
Erscheinungsjahr: 2010-12-09
Wiesbaden; DE
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXII, 312 p. 52 illus.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization Theory; Resource-Based View; Wirtschaftswissenschaft; Marketing; Management; Management und Managementtechniken; EA
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Neuestes ähnliches Buch:
9783834961693 Contingency Factors of Marketing-Mix Standardization (Roxana Codita)
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