2010, ISBN: 3838331354

[EAN: 9783838331355], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -Disruptive Innovations have the ability to completely change the market within … Mehr…

[EAN: 9783838331355], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success. 64 pp. Englisch, Books<

ISBN: 9783838331355

Paperback, [PU: LAP Lambert Academic Publishing], Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater de… Mehr…

Paperback, [PU: LAP Lambert Academic Publishing], Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.<

2010, ISBN: 9783838331355

LAP Lambert Academic Publishing, Taschenbuch, 64 Seiten, Publiziert: 2010-02-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 28825764, Recht, Kategorien, Bücher, Marketing allgemein, M… Mehr…

LAP Lambert Academic Publishing, Taschenbuch, 64 Seiten, Publiziert: 2010-02-19T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 28825764, Recht, Kategorien, Bücher, Marketing allgemein, Marketing & Verkauf, Business & Karriere, LAP Lambert Academic Publishing, 2010<

ISBN: 3838331354

Disruptive Innovation - A Strategy for New Product Development? ab 49 € als Taschenbuch: Can disruptive innovation when used as a strategy in the development of new products guarantee suc… Mehr…

Disruptive Innovation - A Strategy for New Product Development? ab 49 € als Taschenbuch: Can disruptive innovation when used as a strategy in the development of new products guarantee success?. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP Lambert Academic Publishing<

2010, ISBN: 3838331354

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]