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Church Marketing - The role of market orientation and brand image in church participation
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Church Marketing - The role of market orientation and brand image in church participation - Taschenbuch

2010, ISBN: 9783838349671

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as market orientation and brand image in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 202g]

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Church Marketing - Riza Mulyanegara
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Riza Mulyanegara:
Church Marketing - Taschenbuch

ISBN: 9783838349671

Paperback, [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as 'market orientation' and 'brand image' in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members., Sales & Marketing

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Church Marketing als Buch von Riza Mulyanegara - Riza Mulyanegara
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Riza Mulyanegara:
Church Marketing als Buch von Riza Mulyanegara - gebunden oder broschiert

ISBN: 9783838349671

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Church Marketing:The role of market orientation and brand image in church participation Riza Mulyanegara Church Marketing:The role of market orientation and brand image in church participation Riza Mulyanegara Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.

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Church Marketing - Mulyanegara, Riza
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Mulyanegara, Riza:
Church Marketing - Taschenbuch

2010, ISBN: 3838349679

ID: 21122300690

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Church Marketing - Taschenbuch

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The role of market orientation and brand image in church participation - Buch, gebundene Ausgabe, 268 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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Church Marketing: The role of market orientation and brand image in church participation

The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as 'market orientation' and 'brand image' in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members.

Detailangaben zum Buch - Church Marketing: The role of market orientation and brand image in church participation


EAN (ISBN-13): 9783838349671
ISBN (ISBN-10): 3838349679
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 04.06.2008 02:24:41
Buch zuletzt gefunden am 08.11.2017 13:31:57
ISBN/EAN: 9783838349671

ISBN - alternative Schreibweisen:
3-8383-4967-9, 978-3-8383-4967-1


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