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Global Marketing
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Global Marketing - neues Buch

ISBN: 9783838349701

The World has become so much smaller than it was in the middle of the 20th century that the distinction between "domestic" and "international" marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming "global" by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a "The Four P's", etc.), needs to change to reflect that going "global" adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book's theme ("Two-Dimensional Marketing"). Books Books ~~ Business & Economics~~ Marketing ~~ General Global-Marketing~~Roberto-Sanchez AV Akademikerverlag GmbH & Co. KG. The World has become so much smaller than it was in the middle of the 20th century that the distinction between 'domestic' and 'international' marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming 'global' by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a 'The Four P's', etc.), needs to change to reflect that going 'global' adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book's theme ('Two-Dimensional Marketing').

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Global Marketing - Roberto Sanchez
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Roberto Sanchez:
Global Marketing - Taschenbuch

2012, ISBN: 3838349709

ID: 9612580088

[EAN: 9783838349701], Neubuch, [PU: LAP Lambert Academic Publishing Nov 2012], This item is printed on demand - Print on Demand Neuware - The World has become so much smaller than it was in the middle of the 20th century that the distinction between 'domestic' and 'international' marketing has become irrelevant. No practitioner of marketing who has a website whether a veteran or a new graduate- is sheltered from becoming 'global' by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a 'The Four P s', etc.), needs to change to reflect that going 'global' adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book s theme ('Two-Dimensional Marketing'). 92 pp. Englisch

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Global Marketing - Roberto Sanchez
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Global Marketing - neues Buch

ISBN: 9783838349701

ID: 116039258

The World has become so much smaller than it was in the middle of the 20th century that the distinction between ´´domestic´´ and ´´international´´ marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming ´´global´´ by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a ´´The Four P´s´´, etc.), needs to change to reflect that going ´´global´´ adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book´s theme (´´Two-Dimensional Marketing´´). A Practical Guide Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Global Marketing - Roberto Sanchez
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A Practical Guide The World has become so much smaller than it was in the middle of the 20th century that the distinction between "domestic" and "international" marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming "global" by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a "The Four P's", etc.), needs to change to reflect that going "global" adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book's theme ("Two-Dimensional Marketing"). Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-4970-1, LAP Lambert Academic Publishing

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Global Marketing - Sanchez, Roberto
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Sanchez, Roberto:
Global Marketing - Taschenbuch

2010, ISBN: 9783838349701

ID: 2022183&WAN=10022&WBT=28664&WMID=W000000443

2010. ; KT ; Sanchez:Global Marketing The World has become so much smaller than it was in the middle of the 20th century that the distinction between "domestic" and "international" marketing has become irrelevant. No practitioner of marketing who has a website whether a veteran or a new graduate- is sheltered from becoming "global" by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a "The Four P s", etc.), needs to change to reflect that going "global" adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Cultu re and the Law), hence this book s theme ("Two-Dimensional Marketing"). Buch Taschenbuch

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Global Marketing
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The World has become so much smaller than it was in the middle of the 20th century that the distinction between 'domestic' and 'international' marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming 'global' by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a 'The Four P's', etc.), needs to change to reflect that going 'global' adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book's theme ('Two-Dimensional Marketing').

Detailangaben zum Buch - Global Marketing


EAN (ISBN-13): 9783838349701
ISBN (ISBN-10): 3838349709
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 05.10.2010 17:29:18
Buch zuletzt gefunden am 26.05.2016 17:27:48
ISBN/EAN: 9783838349701

ISBN - alternative Schreibweisen:
3-8383-4970-9, 978-3-8383-4970-1


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