
The Internet use by the Luxury industry - An interactive tool for a very demanding sector - Taschenbuch
2010, ISBN: 9783838350011
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 5mm, 92, [GW: 139g], Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, De internationale scheepvaart
booklooker.de |

The Internet use by the Luxury industry - An interactive tool for a very demanding sector - Taschenbuch
2010, ISBN: 9783838350011
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 5mm, 92, [GW: 139g], Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand
booklooker.de |
ISBN: 9783838350011
[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception., DE, [SC: 2.00], Neuware, gewerbliches Angebot, 222x152x13 mm, 92, [GW: 158g], PayPal, Offene Rechnung, Banküberweisung, Sofortüberweisung, De internationale scheepvaart
booklooker.de |
ISBN: 9783838350011
[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception., DE, [SC: 2.00], Neuware, gewerbliches Angebot, 222x152x13 mm, 92, [GW: 158g], PayPal, Offene Rechnung, Banküberweisung, Sofortüberweisung, Internationaler Versand
booklooker.de |

2010, ISBN: 9783838350011
Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. Buch (fremdspr.) Charlotte Larbanet#Benjamin Ligier Taschenbuch, LAP LAMBERT Academic Publishing, 01.08.2010, LAP LAMBERT Academic Publishing, 2010
Thalia.de Nr. 23583044. Versandkosten:, Lieferbar in 2 - 3 Tage, DE. (EUR 0.00) Details... |


The Internet use by the Luxury industry - An interactive tool for a very demanding sector - Taschenbuch
2010, ISBN: 9783838350011
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche ma… Mehr…
Versandkosten:Geen verzendingskosten. (EUR 0.00)

Larbanet, Charlotte / Ligier, Benjamin:
The Internet use by the Luxury industry - An interactive tool for a very demanding sector - Taschenbuch2010, ISBN: 9783838350011
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche ma… Mehr…
Versandkosten:Versandkostenfrei. (EUR 0.00)
ISBN: 9783838350011
[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The … Mehr…
Versandkosten: EUR 2.00
ISBN: 9783838350011
[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The … Mehr…
Versandkosten: EUR 2.00

2010, ISBN: 9783838350011
Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people ar… Mehr…
Nr. 23583044. Versandkosten:, Lieferbar in 2 - 3 Tage, DE. (EUR 0.00)
Autor: | |
Titel: | |
ISBN-Nummer: |
Detailangaben zum Buch - The Internet use by the Luxury industry: An interactive tool for a very demanding sector
EAN (ISBN-13): 9783838350011
ISBN (ISBN-10): 3838350014
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP LAMBERT Academic Publishing
92 Seiten
Gewicht: 0,158 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2007-01-08T06:39:45+01:00 (Berlin)
Detailseite zuletzt geändert am 2020-10-07T20:11:11+02:00 (Berlin)
ISBN/EAN: 9783838350011
ISBN - alternative Schreibweisen:
3-8383-5001-4, 978-3-8383-5001-1
< zum Archiv...