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Charlotte Larbanet#Benjamin Ligier:
The Internet use by the Luxury industry - neues Buch

8, ISBN: 9783838350011

ID: 653304667

Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn´t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry´s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury´s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. An interactive tool for a very demanding sector Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 08.2010 Buch (fremdspr.), LAP Lambert Academic Publishing, 08.2010

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Charlotte Larbanet#Benjamin Ligier:
The Internet use by the Luxury industry - neues Buch

ISBN: 9783838350011

ID: 6c15e9006c02331a42f7ac6f9d97c2f3

An interactive tool for a very demanding sector Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-5001-1, LAP Lambert Academic Publishing

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Charlotte Larbanet#Benjamin Ligier:
The Internet use by the Luxury industry - neues Buch

ISBN: 9783838350011

ID: 144789409

Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn´t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry´s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury´s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. An interactive tool for a very demanding sector Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Charlotte LARBANET, Benjamin LIGIER:
The Internet use by the Luxury industry: An interactive tool for a very demanding sector - Taschenbuch

ISBN: 3838350014

[SR: 3117403], Taschenbuch, [EAN: 9783838350011], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publishing, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

(*)

Larbanet, Charlotte; Ligier, Benjamin:
The Internet Use by the Luxury Industry - Taschenbuch

2010, ISBN: 3838350014

ID: 21120537992

[EAN: 9783838350011], Neubuch, [PU: LAP Lambert Academic Publishing], This item is printed on demand for shipment within 3 working days.