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The Internet use by the Luxury industry - Charlotte Larbanet#Benjamin Ligier
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Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn´t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry´s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury´s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. An interactive tool for a very demanding sector Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 08.2010 Buch (fremdspr.), LAP Lambert Academic Publishing, 08.2010

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An interactive tool for a very demanding sector Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-5001-1, LAP Lambert Academic Publishing

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The Internet use by the Luxury industry - Charlotte Larbanet#Benjamin Ligier
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Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn´t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry´s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury´s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception. An interactive tool for a very demanding sector Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Details zum Buch
The Internet use by the Luxury industry
Autor:

LARBANET, Charlotte; LIGIER, Benjamin

Titel:

The Internet use by the Luxury industry

ISBN-Nummer:

Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn't permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry's demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury's specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.

Detailangaben zum Buch - The Internet use by the Luxury industry


EAN (ISBN-13): 9783838350011
ISBN (ISBN-10): 3838350014
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
92 Seiten
Gewicht: 0,158 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.01.2007 06:39:45
Buch zuletzt gefunden am 07.07.2017 17:53:17
ISBN/EAN: 9783838350011

ISBN - alternative Schreibweisen:
3-8383-5001-4, 978-3-8383-5001-1


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