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Green marketing and the ecological advertisement - An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
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Guimaraes, Antonio Fernando:

Green marketing and the ecological advertisement - An analysis of the structure of the communication in announcements printed matters - Taschenbuch

2010, ISBN: 9783838375311

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This work presents an analysis of the content of a series of printed ecological ads obtained from companies across se… Mehr…

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Green marketing and the ecological advertisement - An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
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Guimaraes, Antonio Fernando:

Green marketing and the ecological advertisement - An analysis of the structure of the communication in announcements printed matters - Taschenbuch

2010, ISBN: 9783838375311

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This work presents an analysis of the content of a series of printed ecological ads obtained from companies across se… Mehr…

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Antonio Fernando Guimaraes:
Green marketing and the ecological advertisement : An analysis of the structure of the communication in announcements printed matters - Taschenbuch

2010

ISBN: 3838375319

ID: 30275123725

[EAN: 9783838375311], Neubuch, [PU: LAP Lambert Acad. Publ. Jul 2010], This item is printed on demand - Print on Demand Neuware - This work presents an analysis of the content of a series… Mehr…

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Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Antonio Fernando Guimaraes
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Antonio Fernando Guimaraes:
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Taschenbuch

ISBN: 9783838375311

[SR: 3553053], Taschenbuch, [EAN: 9783838375311], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publi… Mehr…

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Green Marketing and the Ecological Advertisement - Antonio Fernando Guimaraes
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Antonio Fernando Guimaraes:
Green Marketing and the Ecological Advertisement - Taschenbuch

ISBN: 9783838375311

Paperback, [PU: LAP Lambert Academic Publishing], This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic secto… Mehr…

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Details zum Buch
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters

This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company's image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements.

Detailangaben zum Buch - Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters


EAN (ISBN-13): 9783838375311
ISBN (ISBN-10): 3838375319
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP LAMBERT Academic Publishing
160 Seiten
Gewicht: 0,260 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-05-16T06:31:27+02:00 (Berlin)
Detailseite zuletzt geändert am 2019-08-06T01:16:27+02:00 (Berlin)
ISBN/EAN: 9783838375311

ISBN - alternative Schreibweisen:
3-8383-7531-9, 978-3-8383-7531-1


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