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Systematic Consumer-Driven Innovation in Mature Food Categories - Applications of Rule Developing Experimentation - Gofman, Alex
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Gofman, Alex:

Systematic Consumer-Driven Innovation in Mature Food Categories - Applications of Rule Developing Experimentation - Taschenbuch

2010, ISBN: 9783838387680

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Devel… Mehr…

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Alex Gofman:

Systematic Consumer-Driven Innovation in Mature Food Categories - Taschenbuch

ISBN: 9783838387680

Paperback, [PU: LAP Lambert Academic Publishing], The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentatio… Mehr…

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Systematic Consumer-Driven Innovation in Mature Food Categories - neues Buch

ISBN: 9783838387680

The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innov… Mehr…

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Gofman, Alex:
Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation - Taschenbuch

2010, ISBN: 9783838387680

LAP LAMBERT Academic Publishing, Taschenbuch, 228 Seiten, Publiziert: 2010-07-22T00:00:01Z, Produktgruppe: Book, 0.75 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Ka… Mehr…

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Alex Gofman:
Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation - Taschenbuch

2010, ISBN: 9783838387680

LAP LAMBERT Academic Publishing, 2010-07-22. Paperback. Good., LAP LAMBERT Academic Publishing, 2010-07-22, 2.5

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Details zum Buch
Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation

The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD in mature food categories. The theoretical part of the monograph creates a framework that links and further develops the components of conjoint analysis including underlying experimental designs and interaction detection. A proposed approach, isomorphic permuted experimental designs (IPEDs), resolves limitations of traditional conjoint analysis approaches related to the lack of variability in the selection of specific combinations of levels in fractional experimental designs. IPEDs allows for the creation of unique (per respondent) yet statistically isomorphic designs, which also facilitates a novel way to detect and measure any/all interactions between the product features. The book demonstrates a knowledge-building RDE application that accumulates and utilizes systematic and reusable information of consumer preferences, which fosters innovation across different fields through increased consumer involvement in product development.

Detailangaben zum Buch - Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation


EAN (ISBN-13): 9783838387680
ISBN (ISBN-10): 3838387686
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP LAMBERT Academic Publishing
228 Seiten
Gewicht: 0,356 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2008-04-24T05:58:13+02:00 (Berlin)
Detailseite zuletzt geändert am 2020-12-01T12:43:56+01:00 (Berlin)
ISBN/EAN: 9783838387680

ISBN - alternative Schreibweisen:
3-8383-8768-6, 978-3-8383-8768-0


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