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Jayaraman Munusamy, Shankar Chelliah, Cheam Tat Lim:
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - gebrauchtes Buch

ISBN: 9783838388854

ID: 9783838388854

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market. Books, Business & Economics~~Marketing~~General, THE-DETERMINANTS-OF-CONSUMER-BUYING-BEHAVIOUR-IN-MOBILE-PHONE-INDUSTRY~~Jayaraman-Munusamy, 999999999, THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY, Jayaraman Munusamy, Shankar Chelliah, Cheam Tat Lim, 3838388852, AV Akademikerverlag GmbH & Co. KG., , , , , AV Akademikerverlag GmbH & Co. KG.

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Shankar Chelliah#Cheam Tat Lim#Jayaraman Munusamy:
The Determinants Of Consumer Buying Behaviour in Mobile Phone Industry - neues Buch

ISBN: 9783838388854

ID: d858a37ff9f2f02291b0bcbdf6300e08

In the perspectives of Malaysia This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-8885-4, LAP Lambert Academic Publishing

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Jayaraman Munusamy:
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - Taschenbuch

2010, ISBN: 3838388852

ID: 9612583527

[EAN: 9783838388854], Neubuch, [PU: Lap Lambert Acad. Publ. Jul 2010], This item is printed on demand - Print on Demand Titel. - This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market. 64 pp. Englisch

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Munusamy, Jayaraman / Tat Lim, Cheam / Chelliah, Shankar:
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - Taschenbuch

2010, ISBN: 3838388852

Gebundene Ausgabe, ID: 8575641

In the perspectives of Malaysia - Buch, gebundene Ausgabe, 64 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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Munusamy, Jayaraman/Tat Lim, Cheam/Chelliah, Shankar:
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - Taschenbuch

2010, ISBN: 3838388852

ID: 13788709043

[EAN: 9783838388854], Neubuch, This item is printed on demand for shipment within 3 working days.