THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - In the perspectives of Malaysia - Taschenbuch

2010, ISBN: 9783838388854

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile pho… Mehr…

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 64, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand<

Versandkosten:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00)

2010, ISBN: 9783838388854

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a … Mehr…

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market. In the perspectives of Malaysia Buch (fremdspr.) Taschenbuch 30.07.2010 Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing, .201<

No. 23403885. Versandkosten:Zzgl. Versandkosten. (EUR 15.87)

ISBN: 9783838388854

Paperback, [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone … Mehr…

Paperback, [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market., Sales & Marketing<

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ISBN: 3838388852

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 € als Taschenbuch: In the perspectives of Malaysia. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissensc… Mehr…

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 € als Taschenbuch: In the perspectives of Malaysia. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP Lambert Acad. Publ.<

Nr. 12293354. Versandkosten:, , plus shipping costs. (EUR 25.00)

ISBN: 3838388852

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 EURO In the perspectives of Malaysia Medien > Bücher

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