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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - In the perspectives of Malaysia - Munusamy, Jayaraman / Tat Lim, Cheam / Chelliah, Shankar
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Munusamy, Jayaraman / Tat Lim, Cheam / Chelliah, Shankar:

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - In the perspectives of Malaysia - Taschenbuch

2010, ISBN: 9783838388854

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile pho… Mehr…

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The Determinants Of Consumer Buying Behaviour in Mobile Phone Industry - Shankar Chelliah#Cheam Tat Lim#Jayaraman Munusamy
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Shankar Chelliah#Cheam Tat Lim#Jayaraman Munusamy:

The Determinants Of Consumer Buying Behaviour in Mobile Phone Industry - neues Buch

2010, ISBN: 9783838388854

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a … Mehr…

No. 23403885. Versandkosten:Zzgl. Versandkosten. (EUR 15.87)

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The Determinants of Consumer Buying Behaviour in Mobile Phone Industry - Jayaraman Munusamy
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Jayaraman Munusamy:
The Determinants of Consumer Buying Behaviour in Mobile Phone Industry - Taschenbuch

ISBN: 9783838388854

Paperback, [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone … Mehr…

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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - Jayaraman Munusamy/ Cheam Tat Lim/ Shankar Chelliah
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Jayaraman Munusamy/ Cheam Tat Lim/ Shankar Chelliah:
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - Taschenbuch

ISBN: 3838388852

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 € als Taschenbuch: In the perspectives of Malaysia. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissensc… Mehr…

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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY
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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - neues Buch

ISBN: 3838388852

THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 EURO In the perspectives of Malaysia Medien > Bücher

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Details zum Buch
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market.

Detailangaben zum Buch - THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY


EAN (ISBN-13): 9783838388854
ISBN (ISBN-10): 3838388852
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
64 Seiten
Gewicht: 0,112 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2007-04-22T07:50:18+02:00 (Berlin)
Detailseite zuletzt geändert am 2019-11-21T18:37:55+01:00 (Berlin)
ISBN/EAN: 9783838388854

ISBN - alternative Schreibweisen:
3-8383-8885-2, 978-3-8383-8885-4


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