
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - In the perspectives of Malaysia - Taschenbuch
2010, ISBN: 9783838388854
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 64, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand
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2010, ISBN: 9783838388854
This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market. In the perspectives of Malaysia Buch (fremdspr.) Taschenbuch 30.07.2010 Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing, .201
Orellfuessli.ch No. 23403885. Versandkosten:Zzgl. Versandkosten. (EUR 15.87) Details... |

ISBN: 9783838388854
Paperback, [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market., Sales & Marketing
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ISBN: 3838388852
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 € als Taschenbuch: In the perspectives of Malaysia. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP Lambert Acad. Publ.
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ISBN: 3838388852
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 EURO In the perspectives of Malaysia Medien > Bücher
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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY - In the perspectives of Malaysia - Taschenbuch
2010, ISBN: 9783838388854
[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile pho… Mehr…
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Shankar Chelliah#Cheam Tat Lim#Jayaraman Munusamy:
The Determinants Of Consumer Buying Behaviour in Mobile Phone Industry - neues Buch2010, ISBN: 9783838388854
This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a … Mehr…
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ISBN: 9783838388854
Paperback, [PU: LAP Lambert Academic Publishing], This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone … Mehr…
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ISBN: 3838388852
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 € als Taschenbuch: In the perspectives of Malaysia. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissensc… Mehr…
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ISBN: 3838388852
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY ab 49 EURO In the perspectives of Malaysia Medien > Bücher
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Detailangaben zum Buch - THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY
EAN (ISBN-13): 9783838388854
ISBN (ISBN-10): 3838388852
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
64 Seiten
Gewicht: 0,112 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2007-04-22T07:50:18+02:00 (Berlin)
Detailseite zuletzt geändert am 2019-11-21T18:37:55+01:00 (Berlin)
ISBN/EAN: 9783838388854
ISBN - alternative Schreibweisen:
3-8383-8885-2, 978-3-8383-8885-4
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