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IMPACT OF MARKETING STRATEGIES - ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Samuel Taiwo, Akinyele / Sophia Opeyemi, Odutola
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Samuel Taiwo, Akinyele / Sophia Opeyemi, Odutola:
IMPACT OF MARKETING STRATEGIES - ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Taschenbuch

2011, ISBN: 9783844399264

[ED: Taschenbuch / Paperback], [PU: Dictus Publishing], In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 88, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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Impact Of Marketing Strategies
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ISBN: 9783844399264

Akinyele Samuel Taiwo, ODUTOLA SOPHIA OPEYEMI,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General IMPACT-OF-MARKETING-STRATEGIES~~AKINYELE-SAMUEL-TAIWO AV Akademikerverlag GmbH & Co. KG. In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies.

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IMPACT OF MARKETING STRATEGIES - SAMUEL TAIWO, AKINYELE / SOPHIA OPEYEMI, ODUTOLA
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SAMUEL TAIWO, AKINYELE / SOPHIA OPEYEMI, ODUTOLA:
IMPACT OF MARKETING STRATEGIES - Taschenbuch

ISBN: 3844399267

Gebundene Ausgabe, ID: 10619882

ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Buch, gebundene Ausgabe, 88 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ. In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies.

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IMPACT OF MARKETING STRATEGIES - Akinyele Samuel Taiwo
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ISBN: 9783844399264

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In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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IMPACT OF MARKETING STRATEGIES - SAMUEL TAIWO, AKINYELE / SOPHIA OPEYEMI, ODUTOLA
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SAMUEL TAIWO, AKINYELE / SOPHIA OPEYEMI, ODUTOLA:
IMPACT OF MARKETING STRATEGIES - Taschenbuch

2011, ISBN: 3844399267

Gebundene Ausgabe, ID: 10619882

ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Buch, gebundene Ausgabe, 88 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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IMPACT OF MARKETING STRATEGIES

In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies.

Detailangaben zum Buch - IMPACT OF MARKETING STRATEGIES


EAN (ISBN-13): 9783844399264
ISBN (ISBN-10): 3844399267
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: Dictus Publishing

Buch in der Datenbank seit 27.10.2009 07:51:01
Buch zuletzt gefunden am 30.09.2017 20:47:47
ISBN/EAN: 9783844399264

ISBN - alternative Schreibweisen:
3-8443-9926-7, 978-3-8443-9926-4


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