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Impact of Marketing Communication and Price Deals on Brand Equity - Zeeshan Akbar
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Zeeshan Akbar:
Impact of Marketing Communication and Price Deals on Brand Equity - neues Buch

ISBN: 9783845404547

ID: 116186747

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization into the new product and the service categories. Consequently, the managers, today, are highly eager to manage the brands. All the factors that contribute to the brand equity in the market are the focal point for the academics and the investors alike. The study investigates two basic marketing tools, namely the advertisement and the price deals as the antecedents of the brand equity. It aims at determining the extent of effect of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also is investigated in the broad scenario of the FMCG sector here. A Developing Markets Dilemma Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Acad. Publ.

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Impact of Marketing Communication and Price Deals on Brand Equity - Zeeshan Akbar
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Zeeshan Akbar:
Impact of Marketing Communication and Price Deals on Brand Equity - neues Buch

ISBN: 9783845404547

ID: 503cb6f1d46db3eb96c2c65ce5eef9ca

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization into the new product and the service categories. Consequently, the managers, today, are highly eager to manage the brands. All the factors that contribute to the brand equity in the market are the focal point for the academics and the investors alike. The study investigates two basic marketing tools, namely the advertisement and the price deals as the antecedents of the brand equity. It aims at determining the extent of effect of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also is investigated in the broad scenario of the FMCG sector here. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Impact Of Marketing Communication And Price Deals On Brand Equity
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Impact Of Marketing Communication And Price Deals On Brand Equity - neues Buch

ISBN: 9783845404547

Zeeshan Akbar,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Impact-of-Marketing-Communication-and-Price-Deals-on-Brand-Equity~~Zeeshan-Akbar AV Akademikerverlag GmbH & Co. KG.

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Impact of Marketing Communication and Price Deals on Brand Equity - Zeeshan Akbar
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Zeeshan Akbar:
Impact of Marketing Communication and Price Deals on Brand Equity - neues Buch

2011, ISBN: 9783845404547

ID: 20115425

A Developing Markets Dilemma, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

Neues Buch Lehmanns.de
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Impact of Marketing Communication and Price Deals on Brand Equity - Zeeshan Akbar
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Zeeshan Akbar:
Impact of Marketing Communication and Price Deals on Brand Equity - neues Buch

2011, ISBN: 9783845404547

ID: 20115425

A Developing Markets Dilemma, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

Neues Buch Lehmanns.de
Versandkosten:Versand in 5 - 7 Tagen, versandkostenfrei in der BRD (EUR 0.00)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.