2015, ISBN: 3899861760

[EAN: 9783899861761], Neubuch, [PU: AVEdition, Stuttgart], Hardcover. Thanks to their outstanding architecture, visionary exhibitions and important collections corporate museums have evol… Mehr…

[EAN: 9783899861761], Neubuch, [PU: AVEdition, Stuttgart], Hardcover. Thanks to their outstanding architecture, visionary exhibitions and important collections corporate museums have evolved into crowd pullers of international renown. And yet, many strong and interesting examples have not so far received the attention they deserve. The 30 concepts that are presented here range from conventional product shows to scenographically themed environments and presentations of art and culture with the company in the role of a patron. This book, for the first time, introduces top-class international projects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design and the running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Erwin Hymer Museum, Kaercher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari and many more. AUTHOR: Dr. Jons Messedat studied architecture and industrial design in Aachen, Stuttgart and London. He is the author of numerous expert articles as well as a lecturer and visiting lecturer at universities in Germany, Switzerland and the USA. SELLING POINT: . A comprehensive overview of the subject, including 30 international projects Text in English and German. 227 colour images A comprehensive overview of the subject, including 30 international projects. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability., Books<

2015, ISBN: 3899861760

[EAN: 9783899861761], Neubuch, [PU: AVEdition, Stuttgart], Hardcover. Thanks to their outstanding architecture, visionary exhibitions and important collections corporate museums have evol… Mehr…

[EAN: 9783899861761], Neubuch, [PU: AVEdition, Stuttgart], Hardcover. Thanks to their outstanding architecture, visionary exhibitions and important collections corporate museums have evolved into crowd pullers of international renown. And yet, many strong and interesting examples have not so far received the attention they deserve. The 30 concepts that are presented here range from conventional product shows to scenographically themed environments and presentations of art and culture with the company in the role of a patron. This book, for the first time, introduces top-class international projects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design and the running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Erwin Hymer Museum, Kaercher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari and many more. AUTHOR: Dr. Jons Messedat studied architecture and industrial design in Aachen, Stuttgart and London. He is the author of numerous expert articles as well as a lecturer and visiting lecturer at universities in Germany, Switzerland and the USA. SELLING POINT: . A comprehensive overview of the subject, including 30 international projects Text in English and German. 227 colour images A comprehensive overview of the subject, including 30 international projects. Shipping may be from multiple locations in the US or from the UK, depending on stock availability., Books<

ISBN: 9783899861761

Mit herausragender Architektur, visionären Ausstellungen und bedeutenden Sammlungen haben sich Corporate Museums zu international beachteten Publikumsmagneten entwickelt. Doch viele überz… Mehr…

Mit herausragender Architektur, visionären Ausstellungen und bedeutenden Sammlungen haben sich Corporate Museums zu international beachteten Publikumsmagneten entwickelt. Doch viele überzeugende und interessante Beispiele blühten bislang noch im Verborgenen. Die Bandbreite der ca. 35 vorgestellten Konzepte reicht von der klassischen Produktschau über szenografische Erlebniswelten bis hin zum mäzenatischen Engagement für Kunst und Kultur. Im Buch werden erstmals hochkarätige internationale Projekte vorgestellt. Expertenbeiträge aus den Bereichen History Management, Szenografie, Marketing und der Projektentwicklung geben Einblicke in die inhaltliche Konzeption, die gestalterische Umsetzung und den wirtschaftlichen Betrieb. Das durchdachte, anschauliche Fachbuch richtet sich als praktischer Ratgeber an Unternehmer und Planer. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Erwin Hymer Museum, Kärcher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari und zahlreiche andere. Bücher > Fachbücher > Architektur;Bücher > Sachbücher > Kunst & Kultur > Architektur;Bücher > Sachbücher > Kunst & Kultur > Museum 28.7 cm x 24.3 cm x 3.0 cm mm , Avedition, Gebundene Ausgabe, Avedition<