2015, ISBN: 9783658105570
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The Digital, the Classic, the Subtle, and the Alternative, Buch, Hardcover, 1st ed. 2016, [PU: Springer Fachmedien Wiesbaden GmbH], Springer Fachmedien Wiesbaden GmbH, 2015
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2015, ISBN: 9783658105570
[ED: Buch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges r… Mehr…
2014, ISBN: 9783658105570
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as … Mehr…
2015
ISBN: 9783658105570
The Digital, the Classic, the Subtle, and the Alternative, Buch, Hardcover, 1st ed. 2016, [PU: Springer Fachmedien Wiesbaden GmbH], Springer Fachmedien Wiesbaden GmbH, 2015
2016, ISBN: 3658105577
Advances in Advertising Research 06 - The Digital the Classic the Subtle and the Alternative. Auflage 2016: ab 106.99 € Medien > Bücher
2016, ISBN: 3658105577
Advances in Advertising Research 06 - The Digital the Classic the Subtle and the Alternative. Auflage 2016: ab 46.19 € Medien > Bücher
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Detailangaben zum Buch - Advances in Advertising Research (Vol. VI)
EAN (ISBN-13): 9783658105570
ISBN (ISBN-10): 3658105577
Gebundene Ausgabe
Erscheinungsjahr: 2015
Herausgeber: Springer Fachmedien Wiesbaden GmbH
Buch in der Datenbank seit 2015-11-07T18:58:48+01:00 (Berlin)
Detailseite zuletzt geändert am 2023-09-19T17:15:56+02:00 (Berlin)
ISBN/EAN: 9783658105570
ISBN - alternative Schreibweisen:
3-658-10557-7, 978-3-658-10557-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: hild, amsterdam
Titel des Buches: advertising, gsx digital research, alternative
Daten vom Verlag:
Autor/in: Peeter Verlegh; Hilde Voorveld; Martin Eisend
Titel: European Advertising Academy; Advances in Advertising Research (Vol. VI) - The Digital, the Classic, the Subtle, and the Alternative
Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
406 Seiten
Erscheinungsjahr: 2015-09-15
Wiesbaden; DE
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XII, 406 p. 57 illus.
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Branding; Communication; Marketing; Media; Social Media; Marketing; EA; BC
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Peeter Verlegh is Professor of Marketing at the VU University Amsterdam.
Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Amsterdam.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder).
Contents Target Groups The EditorsNew articles in economic sciences Includes supplementary material: sn.pub/extras
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