ISBN: 9780030106491

This text covers managerial issues in marketing from a truly global perspective, looking at management concerns from the view of a firm that operates world-wide. Government issues are als… Mehr…

This text covers managerial issues in marketing from a truly global perspective, looking at management concerns from the view of a firm that operates world-wide. Government issues are also addressed and analysed from a viewpoint encompassing far more than just US interests. Unlike other international marketing texts, this new offering presents less theory and in-depth history in order to strengthen the managerial component. Features: * Reflecting the authors' international business and consulting experience, this lean 17-chapter text covers global marketing in the sequence most beneficial to corporations: from environment to corporate readiness to marketing strategy. * A focus on the linkages between policy and business concerns provides a highly realistic and unique managerial dimension. * While multinational concerns encompasses the majority of the text's focus, the needs and activities of smaller companies are also addressed through extensive coverage of exporting and market entry. * Global Market Windows highlight important environmental dimensions, while key issues that drive global society are interwoven throughout the text. * An emphasis on geography begins early in Chapter 1 and is enhanced by Appendix B: Geography and Global Marketing, which analyzes the importance of geography to global marketing. * Bringing reality into the classroom, chapter 5 covers transitions in global marketing, explaining current and meaningful global change. * Chapter 7 focuses on globalization and presents the newest trends in management thinking, and discusses new directions in corporate orientation. * Chapter 12 directly addresses the global marketing of services and outlines the shifts in the composition of world trade. * Drawing from Czinkota's personal experience as international negotiator and Deputy Assistant Secretary in the US Commerce Department, the text highlights the interaction between corporations and governments. * A strong case package contains such up-to-date material as policy conflict in The Banana War and environmental issues in The Tuna and the Dolphin. * Video cases, laser disc and a computerized test bank help instructors teach through technology.; Business, Finance & Law, South-Western, Division of Thomson Learning<

1996, ISBN: 0030106494

[EAN: 9780030106491], Used, good, [PU: Harcourt Brace College Publishers], Business & Economics|Exports & Imports, Business & Economics|Marketing|General, Shows some signs of wear, and ma… Mehr…

[EAN: 9780030106491], Used, good, [PU: Harcourt Brace College Publishers], Business & Economics|Exports & Imports, Business & Economics|Marketing|General, Shows some signs of wear, and may have some markings on the inside.<

ISBN: 0030106494

Global Marketing business,business and investing,exports and imports,global,industrial,international,management and leadership,marketing,marketing and sales Marketing & Sales, Harcourt Co… Mehr…

Global Marketing business,business and investing,exports and imports,global,industrial,international,management and leadership,marketing,marketing and sales Marketing & Sales, Harcourt College Publishers<

1996, ISBN: 0030106494

[EAN: 9780030106491], Used, very good, [PU: Harcourt Brace College Publishers], Ships from Reno, NV. Great condition for a used book! Minimal wear.

1996, ISBN: 9780030106491

DRYDEN PR., 1996. New. Very good condition, DRYDEN PR., 1996