2010, ISBN: 9783838392875

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Less relatively attention has been devoted to the consumerism issues in developing and least developed countries wher… Mehr…

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes to present a composite picture of consumers' perceptions and attitudes toward the marketing practices in Egypt. The ICSM index which was developed by Gaski and Etzel (1986), is adopted as a measurement instrument to collect the data of this study. Overall, the research found that consumers carry negative attitudes towards the marketing practices of the Egyptian business firms. The findings also reveal on significant differences between the Egyptian and Arab consumers in terms of their attitudes toward marketing practices. The differences were found on both the aggregate level of ICSM, and the sub-scales (product, price, advertising, and selling) of which the index consists. Finally, the results indicate that the consumers' attitudes toward marketing practices differ significantly according to their demographics. Measuring and analyzing the attitudes and perceptions of consumers toward to the marketing practices of business firms can lead to conclude some useful insights to the marketing managers., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 84, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783838392875

Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes t… Mehr…

Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes to present a composite picture of consumers´ perceptions and attitudes toward the marketing practices in Egypt. The ICSM index which was developed by Gaski and Etzel (1986), is adopted as a measurement instrument to collect the data of this study. Overall, the research found that consumers carry negative attitudes towards the marketing practices of the Egyptian business firms. The findings also reveal on significant differences between the Egyptian and Arab consumers in terms of their attitudes toward marketing practices. The differences were found on both the aggregate level of ICSM, and the sub-scales (product, price, advertising, and selling) of which the index consists. Finally, the results indicate that the consumers´ attitudes toward marketing practices differ significantly according to their demographics. Measuring and analyzing the attitudes and perceptions of consumers toward to the marketing practices of business firms can lead to conclude some useful insights to the marketing managers. An analytical Study applied in the Egyptian Market Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing<

ISBN: 3838392876

Consumer Attitudes toward the Marketing Practices ab 48.99 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissens… Mehr…

Consumer Attitudes toward the Marketing Practices ab 48.99 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP LAMBERT Academic Publishing<

ISBN: 3838392876

Consumer Attitudes toward the Marketing Practices ab 48.99 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissens… Mehr…

Consumer Attitudes toward the Marketing Practices ab 48.99 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP Lambert Acad. Publ.<

ISBN: 3838392876

Consumer Attitudes toward the Marketing Practices ab 49 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenscha… Mehr…

Consumer Attitudes toward the Marketing Practices ab 49 € als Taschenbuch: An analytical Study applied in the Egyptian Market. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, LAP Lambert Acad. Publ.<