Strategy Planning Process - neues Buch

EAN (ISBN-13): 9783662456491
ISBN (ISBN-10): 3662456494
Erscheinungsjahr: 2015
Herausgeber: Springer-Verlag GmbH

Buch in der Datenbank seit 2015-10-23T23:18:54+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-08T16:01:11+01:00 (Berlin)
ISBN/EAN: 3662456494

ISBN - alternative Schreibweisen:
3-662-45649-4, 978-3-662-45649-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: richard kühn, grünig, grunig, rudolf kühn, richard kuhn
Titel des Buches: kuhn

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Daten vom Verlag:

Autor/in: Rudolf Grünig; Richard Kühn
Titel: The Strategy Planning Process; Strategieplanungsprozess: Analysen, Optionen, Projekte - Analyses, Options, Projects
Verlag: Springer; Springer Berlin
277 Seiten
Erscheinungsjahr: 2015-04-13
Berlin; Heidelberg; DE
Übersetzer/in: Maude Montani
Sprache: Englisch
Not available, publisher indicates OP
XVIII, 277 p. 120 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Process of strategic planning; Strategic management; Strategic planning; Strategy development; Strategy planning process; B; Business Strategy and Leadership; Organization; Operations Research and Decision Theory; Entrepreneurship; Management; Business and Management; Organisationstheorie und -verhalten; Unternehmensforschung; Management: Entscheidungstheorie; Unternehmertum / Start-ups; Management und Managementtechniken; BB

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
Presents an integrated view on the strategic planning process Provides professionals with essential methods and tools for strategic planning Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects Describes methods and tools in a concise and concentrated way and illustrates their application through examples Includes supplementary material: sn.pub/extras