ISBN: 9783824473182

"The Internet is like a 201''00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet techno… Mehr…

"The Internet is like a 201''00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco­ nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. " (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net­ work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies. Books List_Books<

ISBN: 9783824473182

"The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technol… Mehr…

"The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco­ nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. " (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net­ work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies., Deutscher Universitätsverlag<

2000, ISBN: 9783824473182

Deutscher Universitäts-Verlag, Taschenbuch, Auflage: 2000, 340 Seiten, Publiziert: 2000-01-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: biography, 0.97 kg, Recht, Kategorien, Bücher… Mehr…

Deutscher Universitäts-Verlag, Taschenbuch, Auflage: 2000, 340 Seiten, Publiziert: 2000-01-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: biography, 0.97 kg, Recht, Kategorien, Bücher, E-Business, Business & Karriere, Internationales Management, Strategisches Management, Wirtschaft, Börse & Geld, Softwareentwicklung, IT-Ausbildung & -Berufe, Computer & Internet, Informationstechnik, Ingenieurwissenschaft & Technik, Naturwissenschaften & Technik, Taschenbücher, Fremdsprachige Bücher, Englische Bücher, Special Features Stores, Deutscher Universitäts-Verlag, 2000<

2000, ISBN: 9783824473182

*Business Strategy in the Online Industry* - Market and Network Strategy in Multi-Layered Industries. Auflage 2000 / Taschenbuch für 53.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirts… Mehr…

*Business Strategy in the Online Industry* - Market and Network Strategy in Multi-Layered Industries. Auflage 2000 / Taschenbuch für 53.49 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Management, Deutscher Universitätsverlag<

2001, ISBN: 9783824473182

Taschenbuch

Market and Network Strategy in Multi-Layered Industries, Buch, Softcover, 2000, [PU: Deutscher Universitätsverlag], [ED: 1], Deutscher Universitätsverlag, 2001