Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - gebunden oder broschiert
ISBN: 9783319446981
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Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - gebunden oder broschiert
2017, ISBN: 9783319446981
[ED: Gebunden], [PU: Springer International Publishing], This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and thei… Mehr…
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2006, ISBN: 9783319446981
[ED: Buch], [PU: Springer International Publishing], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication an… Mehr…
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2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Vertrieb und Marketing, Archäologie, Big Data;… Mehr…
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2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Marketing und Vertrieb, Archäologie, advertisi… Mehr…
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Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - gebunden oder broschiert
ISBN: 9783319446981
h3 { margin-top: 0px; } hr { margin-top: 0px; } .listing { font-size: 16px; } .description { margin: 20px 0px; … Mehr…
Diehl, Sandra:
Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - gebunden oder broschiert2017, ISBN: 9783319446981
[ED: Gebunden], [PU: Springer International Publishing], This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and thei… Mehr…
2006
ISBN: 9783319446981
[ED: Buch], [PU: Springer International Publishing], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication an… Mehr…
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Vertrieb und Marketing, Archäologie, Big Data;… Mehr…
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Marketing und Vertrieb, Archäologie, advertisi… Mehr…
Bibliographische Daten des bestpassenden Buches
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Titel: | |
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This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Detailangaben zum Buch - Handbook of Integrated CSR Communication
EAN (ISBN-13): 9783319446981
ISBN (ISBN-10): 3319446983
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer International Publishing
Buch in der Datenbank seit 2016-08-25T20:14:06+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-21T14:00:08+01:00 (Berlin)
ISBN/EAN: 3319446983
ISBN - alternative Schreibweisen:
3-319-44698-3, 978-3-319-44698-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: barbara mueller, diehl, matthias müller, franz matt, ralf müller, sandra müller, karmasin
Titel des Buches: ever never handbook, handbook communication, csr
Daten vom Verlag:
Autor/in: Sandra Diehl; Matthias Karmasin; Barbara Mueller; Ralf Terlutter; Franzisca Weder
Titel: CSR, Sustainability, Ethics & Governance; Handbook of Integrated CSR Communication
Verlag: Springer; Springer International Publishing
501 Seiten
Erscheinungsjahr: 2017-01-06
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
320,99 € (DE)
329,99 € (AT)
354,00 CHF (CH)
POD
XIII, 501 p. 47 illus., 2 illus. in color.
BB; Hardcover, Softcover / Philosophie/Allgemeines, Lexika; Unternehmensethik und soziale Verantwortung, CSR; Verstehen; Advertising; Big data; CSR; Convergence of communication channels; Corporate social responsibility; Integrated marketing communication; Marketing; Organisational communication; Social media; media research; Business Ethics; Media and Communication; Media Sociology; Media Planning; Cultural Resource Management; Medienwissenschaften; Soziologie; Marketing und Vertrieb; Archäologie; EA; BC
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication
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