ISBN: 07b5a320e732df75fb59a2fd0eb1901b

The Manual of International Marketing provides a comprehensive insight into the real world of contemporary international marketing. Leading experts, from some of the most renown internati… Mehr…

The Manual of International Marketing provides a comprehensive insight into the real world of contemporary international marketing. Leading experts, from some of the most renown international companies around, offer their take on 38 key issues of modern-day marketing, covering fields such as Brand Value Management, International Brand Portfolio Management, Global Customer Interaction and Intercultural Marketing. Displayed in the newest Executive Science knowledge format, each chapter delivers both a precise model for its field, and a hands-on management process that helps marketing managers, corporate executives and financial investors understand, implement and evaluate measures and strategies in today s and tomorrow s global marketing arena.Participating companies: BMW Group, Deutsche Lufthansa AG, eBay, Electronic Arts, Fujitsu Siemens Computers, MasterCard Europe, Masterfoods Inc., McDonald s Germany, Microsoft, PUMA AG, SAP AG, Siemens AG, Unilever and other leading companies. Hands-on theoretical insights and practical guidelines for the most relevant topics in international marketingThis book provides comprehensive coverage of current state of the art theoretical and technological aspects of broadband mobile and wireless networks focusing on Long Term Evolution Network. It starts from basic principles and proceeds to advanced topics. Buch (dtsch.) Bücher>Sachbücher>Business & Karriere>Wirtschaft>Wirtschaft international>Globalisierung & Internationalisierung, Gabler<

2006, ISBN: 07b5a320e732df75fb59a2fd0eb1901b

Buch, gebundene Ausgabe, 586 S., Beilagen: Book, Erschienen: 2006 - 2006., Gabler, Betriebswirt.-Vlg